Nationwide
Developed clear, insightful and actionable content and thought leadership for Nationwide Financial’s five divisions: Investment Management, Corporate Solutions, Life, Annuities and Retirement. From emails to white papers to social posts, I created targeted messaging for financial advisors, positioning Nationwide as a leader in the financial services industry.
Life, elevated.
To counter a long-standing negative perception, Nationwide’s Life Insurance division revamped its entire underwriting process and introduced Soar, a revolutionary digital application tool that combines data with human judgment — elevating Nationwide Life beyond its competitors.
Plan for a Long Life
(Client approved rough cut will be finished 2/25) Nationwide’s attempts to sell its Protected Retirement Income solutions were failing because they were overcomplicated. We focused on the end benefit: if you live a long life, you risk running out of retirement income unless you plan for it.
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Email Journeys and Social posts were key to keeping financial advisors engaged.
Thousands more available upon request.
Thought Leadership
